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Project 01 / 05 · Brand revival · Hospitality

Bloomable

Botanical Buzz
Where the wild things grow

An imaginative rebrand brought to life as a botanical brewery and eatery. Botanical Buzz draws on South African flora, the art of giving flowers, and the connection that grows around shared moments.

Hero visualisation for BloomableRendered project artwork / Shae Gaffney
01 / The narrative

Inside the idea.

An imaginative rebrand brought to life as a botanical brewery and eatery. Botanical Buzz draws on South African flora, the art of giving flowers, and the connection that grows around shared moments.

“A garden, a gathering, a little bit of magic.”

The invitation

A physical expression of Bloomable: a space to linger, give, gather and connect.

The experience

Art Nouveau curves, a lush courtyard and an expressive interior turn floral inspiration into an immersive hospitality setting.

02 / Process & visual story

The original spreads.

Explore the renderings, design development and drawings, presented in their original portfolio layouts. Select any spread to view it larger.

Complete concept sketch showing an Art Nouveau metro canopy, a flower and the derived petal-shaped overhead canopy
Design inspiration

From Paris Metro to flower canopy.

The concept draws from historic Paris Métro entrances designed in the Art Nouveau style. Their ironwork edges evoke flower petals. Shae translated that petal-like outline into an overhead floral canopy, bringing the concept and Bloomable’s brand language together in the interior.